The Online Father to Millions!

Dad, how do I? A phrase we use on almost a daily basis was the inspiration for Rob Kenney’s idea for a YouTube channel with the same name. Rob, father of a 28 year old daughter and 25 year old son, has had a rough start to his life. While the first few years went okay, life started to go south for teenage Rob, when his mother fell into alcoholism and his custody- along with that of his 7 siblings- was given to his father. The father later stated that “he did not want custody of the kids anymore”, forcing 14 year old Rob to move in with his older brother. The rest of Rob’s upbringing has not been made public.

Rob’s children have suggested the idea of their dad starting a YouTube channel numerous times, but he hasn’t had the time to get to it. That changed around April, when the world was struck by the COVID-19 pandemic, which forced everyone to stay at home due to the governments’ curfews and stay-at-home orders. Suddenly, Rob had all this free time on his hands, and before you know it, a YouTube channel with the name “Dad, How do I?” was created!

Rob’s start was slow, but very wholesome indeed! He starts every video with a heartwarming “Hey kids!”, shortly followed by a typical dad joke. The main aim of the videos was to answer questions and give help to people around the internet as his children. He wanted to give people what he didn’t have as a kid- father talk. Everything, from how to tie a tie to decent morals, is discussed on his channel. 

Just a few weeks later, the channel would become an internet sensation, capturing the hearts of everyone and their mother! His name was everywhere from small Instagram meme pages, to television giants and well established magazines. That gave him a record-setting spike in his subscriber count, reaching the one million milestone a mere 2 months after launching the channel.

Nowadays, Rob makes videos of the same nature, but with a more organized manner. The videos still start with the much-loved “Hey kids!” and the inevitable dad joke, and Rob now has over 2.8 million subscribers. This just proves what can be done with good intentions and strong motivation.

By Anas Suyyagh

Unikorn Staff
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