E-Commerce Sales In Dubai To Rise To AED100 Billion By 2022

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E-commerce sales in Dubai are expected to rise 23 percent to US$27 billion (AED100 billion) in 2022, Dubai Customs has said.

The projection comes off the back of the accelerated COVID-induced shift in shopping behavior as more people experienced the convenience of buying online during lockdown or to limit physical trips to physical outlets in the interest of health and safety as the outbreak continues.

“We expect e-commerce sales to rise 23 percent to US$27 billion (AED100 billion) in 2022, especially since there is a noticeable shift in the consumers’ trends and behaviour after the pandemic,” Ahmed Mahboob Musabih, Director-General of Dubai Customs, said in a statement to national news agency WAM.

Musabih was speaking on the sidelines of GITEX Technology Week 2020 where Dubai Customs showcased its Cross Border e-Commerce platform, a collaborative blockchain-based e-commerce platform that caters to the needs of all stakeholders in the e-commerce supply chain.

He added that Dubai now has an opportunity to turn into a central e-commerce hub for African, Gulf, Middle Eastern and South American markets.

A joint study published by Dubai Economy and Visa, the world’s leader in digital payments, in November, said the UAE e-commerce sector is expected to see continued growth as more consumers demand online payment options and merchants increasingly recognize the need for an online presence amid the ongoing pandemic.

Another Visa study in partnership with Dubai Economy and Dubai Police, in June, found that 49% of UAE consumers surveyed have been shopping online more because of the pandemic, with three out of five (61%) now using cards or digital wallets more to make payments online instead of opting for cash on delivery.

The shift to paying online also indicates that e-commerce will account for a bigger share of total UAE card payment transaction values in 2020, compared to pre-pandemic predictions; up from 19.7% to 21.9%, the study said.

Based on the latest transaction data from Visa, the study also compared the UAE to mature and emerging benchmark markets including the US, UK, Australia and Singapore, as well as Brazil, South Africa and Malaysia.

Additionally, the UAE continues to maintain a healthy lead in average transaction size compared to both mature and emerging e-commerce markets.

The average transaction value in the UAE was $122 in 2019-20, compared to $76 in mature markets, and $22 in emerging markets, the report said.

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