Consumers Will See Right Through You If Your Social Impact Message Isn’t Authentic

This article is originally from Entrepreneur.

Danielle Finck believes public relations can elevate pioneers who are driving positive change. That’s why her entire PR firm, Elle Communications, focuses on companies who care about their mission just as much as they care about their margin. Through their offices in Los Angeles and New York, Elle supports non-profits, social enterprises, CSR teams, ethical brands, political activists and changemakers. Finck sat down with Entrepreneur Network partner Jessica Abo to discuss what it takes to create a successful business and how important it is to support brands with a social mission.

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