Garbage, The Raw Material of These Three Entrepreneurs

Mexico City is currently considered the fifth megalopolis in the world with an estimated total population of 21 million 581,000 inhabitants, just below the Brazilian metropolis of Sao Paulo, according to a UN report.

Like all, the CDMX has multiple problems one of which is the excessive generation of garbage, considering that the capitalists produce 4,562,500 tons of garbage every year, which represents 12,500 tons of waste per day in Mexico City, a volume of solid waste at local level considering that the recycling rate in the country is only 3.3% according to figures from the Waste Atlas.

There are entrepreneurs who work to reduce this waste generation such as Michael Wass of TerraCycle, Dulce Álvarez de Granutec and Andrea García of PROTRASH, who will participate in the Energy Summit, an event that will be held at the INCmty 2018 festival from November 8 to 10 in Monterrey.

Entrepreneurs will share their knowledge, experiences, and ideas to face the challenging changes to which we must adapt as is recycling. This summit will discuss opportunities and new access to operational and technological solutions for the best startups, suppliers, and investors in the fields of sustainability, renewable energy, energy efficiency, and clean technology.

Michael Wass, Global Vice President of Business Development and Customer Service of TerraCycle, will participate in INCmty with the conference “The great value of your garbage”. The company recycles what is normally considered “non-recyclable” and has developed more than 100 recycling programs that are carried out jointly with partners such as L’Oreal, Bimbo, Kraft Foods, PepsiCo, Mondelez and P&G.

In the CDMX TerraCycle implements an urban program called #TiraElChicleAlBote, an initiative that shows that recycling means a second life for chewing gum, since, when this polymer is mixed with other waste, it can become useful items such as backpacks, pens, gardeners, playgrounds for parks and garbage cans, in the latter the program decided to focus on trash cans.

The project is very important because it will be the first chewing gum recycling program in Mexico, a great challenge considering that only in the street of Madero, in the Historic Center of the CDMX, there are more than 200 chewing gums stuck to the ground, according to estimates of the capital authorities.

Dulce Álvarez, director of Granutec, will participate with the conference “Emprendimiento Verde”. Granutec is a family business that recycles rubber and tires. In Mexico, 40 million tires are discarded every year, of which only 9% are recycled.

Granutec creates new products such as waterproofing for house roofs, rubberized paints, tennis court floors, soccer fields, and rubber mastering for the automotive and footwear industry, having recycled 1,400 tons of tires to date.

Andrea García, PROTRASH’s CEO, will participate with the conference ‘Cuidado!’ Doing a social enterprise can change your life. PROTRASH is a social enterprise that is dedicated to improving the quality of life of people through recycling.

A Mexican family produces an average of 4.5 kilograms of garbage per day, but only 3.3% of the waste generated is recycled according to figures from the Waste Atlas, which turns waste into a big business. PROTRASH promotes the exchange of PET, aluminum, and glass, by cards with which people of limited resources can buy food, clothing, medicines or even toys.

In addition, the social enterprise has participated in several entrepreneurship contests such as HULT PRIZE, Laudato si challenge, Sharktank, and has been named the social enterprise of the year by Coparmex Jalisco in 2017. Its general director, Andrea García, winner of the Tec Mujer award 2018 in the category of social entrepreneurship and was recently named one of the 50 leading women in social impact by Vital Voices.

Experts calculate that in the last 5 years humans have generated 228,000 tons of garbage in the world every hour on average, which has led -among other things- the creation of an artificial island overflowing with garbage.

Garbage is not only an earthly problem; The great landfill of the planet is the sea. Over the Pacific Ocean, a plastic island drifts and its size is twice the territory of the United States. The spot, which rises 800 kilometers off the coast of California, is close to Hawaii and extends to almost Japan, a serious problem for marine fauna that thrives on it by confusing it with food. According to the United Nations, ocean pollution causes the death of one million birds each year and 100,000 aquatic mammals.

INCmty is a Tecnológico de Monterrey platform that promotes entrepreneurship and innovation since 2013. It started as an annual entrepreneurship festival and is now an initiative of Monterrey for Mexico and the world, which brings together innovators, entrepreneurs, and organizations to promote them and connect them with the best of the global entrepreneur ecosystem.

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